A recent survey of 2000 college students and recent graduates conducted by
Jobtrak.com included the question: Which of the following do you value most in
your career decision? Their answers ranked as follows:
42% chose balancing work and personal life.
26% answered compensation.
23% selected advancement potential.
9% listed location.
The results indicate that benefits such as time-off (vacation) and
social/recreational programs would be attractive to this
group of applicants. As a result, these
types of benefits should be emphasized during the interview process.
